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The singer and performer known as Ms. Dria has released her latest EP, “Turn It Up.” The track has been published on the 4-Sight Entertainment music label, originally famous for inspiring records by such popular names as Jermaine Dupree, YMCMB (Cash Money), Master P., and for beginning the career of such artists as Usher. In addition to the considerable talents of Ms. Dria, the track features performances by Lil Jose, Jeff Foxx, and M.C. A.D.E. Upbeat, full of bass and groove, and above all, powerfully fun, “Turn It Up” by Dria is one of the most intriguing new hip-hop tracks to appear in recent years.
Ms. Dria cites as main artistic influences such legends as Drake, Missy Elliot, Wale, Lauryn Hill, and M.C. A.D.E., himself, who in addition to performing on the EP also happens to be Ms. Dria’s own father, son of 4-Sight Ent. founder Billy Hines. Ms. Dria’s sound on “Turn It Up” is natural, heavy-hitting and full of youthful verve, everything fans of southern hip hop can want in a party track.
Speaking of the message of her new EP, Ms. Dria writes, “That everyone goes through life’s trials and tribulations, ups and downs, but no matter what you have been through (or maybe still going through) just know that as long as you have breath in your body, you can make your mark in life; hence, Ms. Dria can still color the world.”
This is the optimism and joyful strength with which listeners are first confronted upon hearing the record. It is lighthearted, uplifting, action-packed and explosively creative. Unlike much of the hurried and dispassionate urban productions which are pushed out the factory door today, “Turn It Up” is a modern masterpiece and reminder of the big, big sound which made hip hop a notable genre to begin with more than 30 years ago.
Particularly notable regarding the release of Ms. Dria’s “Turn It Up” is the involvement of Ms. Dria’s father, M.C. A.D.E. (M.C. Adrian Does Everything). Commonly credited as the innovator of Miami bass music, his 1985 single, “Bass Rock Express” is typically considered the first example of the popular style. Scores of Miami-bass tracks have been produced since that time, each of them borrowing from the original track by M.C. A.D.E. The sudden, unannounced resurfacing of M.C. A.D.E. has made a media ripple through hip-hop radio stations across America, giving “Turn It Up” much well-deserved attention.
“Turn It Up” by Ms. Dria is available online worldwide. Get in early, hip-hop fans
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